Juventus signs sponsorship with pasta manufacturer La Molisana

Juventus enters into partnership with Molise, one of the largest pasta producers in the country. The agreement transforms the company into the official pasta brand of the Italian team.

“We are very happy to announce the partnership with La Molisana, through which two companies that aim to promote Italian excellence throughout the world come together. Strengthened by the ties with our territory, together we will bring authenticity and Italian spirit to every home, celebrating the quality and tradition that distinguish us”, commented Francesco Calvo, general director of revenue and institutional relations of the club.

“As a company, we share the values ​​of passion and commitment with the Bianconeri. Football and gastronomy are two pillars of Italian tradition. We will accompany a team that provides entertainment and always looks to the future with determination, courage and strength,” said La Molisana CEO Giuseppe Ferro.

In the food sector, Juve has also recently collaborated with isotonic drink brand PRIME, which is the official sports drink of Velha Senhora.