Expanding its presence in the Premier League, Red Bull signs deal with West Ham

Following deals with Everton and Newcastle, Red Bull has announced a partnership with West Ham. The deal sees the brand become the Hammers’ official energy drink.

Through this collaboration, the company will seek to boost the performance of the English club’s men’s and women’s teams.

In addition, the Red Bull logo will be prominently displayed at West Ham matches, in activations and advertising at London’s Olympic Stadium. And on social media, the partnership will provide a range of new content for fans of the London team.

“We are extremely proud to announce our partnership with Red Bull. It is fantastic to welcome the world’s largest energy drink company to our growing list of valued partners,” commented Nathan Thompson, Commercial Director at West Ham.

Recently, Red Bull has expanded its presence in the world’s most valuable national league. In addition to West Ham, in September alone, the brand announced agreements with Everton and Newcastle. In addition to its sponsorship in the Premier League, the company also signed a contract with Torino. In terms of acquisitions, the company became a minority investor in Leeds.