Striker Estêvão from Palmeiras is the new ambassador for Benegrip, an influenza vaccine manufactured by Hypera Pharma. The five-year deal sees the player’s presence in brand campaigns and digital activations.
“The selection of Estêvão as Benegrip’s ambassador reflects the brand’s search for figures who represent credibility and above-average performance. Estêvão shares his training and performance in games on social media, which resonates with Benegrip’s mission to support the health and well-being of its users,” emphasized Carla Dias, Director of Consumer Marketing and Integrated Communications at Hypera Pharma.
“Just like football, Benegrip is part of Brazilian life. We have a common focus on productivity and efficiency: I play football and Benegrip relieves flu symptoms. We also understand that Benegrip and Hypera Pharma will be great partners in the social projects that my family supports and develops,” said Estêvão.
In the same portfolio of Hypera Pharma, Endrik becomes Neosaldina’s ambassador.
