This Thursday (17), before the match against Atlético ParanaenseFr Corinthians will perform a series of tributes to publicist Washington Oliveto, who died last Sunday.
Among the acts, the club will display a special patch on the uniform, images on the internal and external screens of the Neo Química Arena and phrases on the rings. guided at the stadium.
In addition, the children will be on the lawn of the Corinthian House with flags of the Corinthian Democracy movement, whose name and visual identity were developed by Washington.
Corinthians also prepared an audiovisual production that celebrated Oliveto’s legacy. To receive the honor, the advertiser’s family will be present at the Neo Química Arena.
Washington Oliveto is the creator of memorable ads, including the first Valisère bra and the Cofap puppy. The professional was one of the biggest names in Brazilian advertising. A fan of the club, Oliveto was vice-president of marketing at Corinthians in the early 1980s.
