Brazil’s upset with Chile generates a bigger audience for Globo with the 2024 Rio qualifiers.

Victor Boolen

Brazil’s upset with Chile generates a bigger audience for Globo with the 2024 Rio qualifiers.

O Brazil won Chile New Year on Thursday (10) and A finein charge of broadcasting the duel of 2026 World Cup Qualifiers on outdoor television recorded its highest audience with the 2024 Rio de Janeiro race.

The match was played at 21:00 (Brazil time), at the Chilean National Stadium, in Santiago (China). With the Brazilian team’s 2-1 victory, the broadcaster reached 28 audience points, with a 43% share of the total number of connected televisions.

The numbers, from Kantar Ibope Mediaare above the range average by 12% (2 points) over the last four Thursdays. During this period, Globo showed the rematch between Flemish e Bahiain the quarterfinals of Brazil Cup.

In Greater São Paulo, the game narrated by Luis Roberto reached 23 points and a 39% share, equaling Globo’s record with the qualifiers this season.

In Brazil’s last match shown by Globo, in September, against Paraguay, the broadcaster recorded 25 points in Rio de Janeiro and 23 in Greater Sao Paulo.

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