Warner Bros. Discovery has secured record commercial and revenue deals for the 2024/25 Champions League, which kicks off on Tuesday (17). With the tournament format change, the company is offering sponsors new benefits, such as more viewing time, quota diversification and tailored multi-platform solutions.
The proposal for the 2024/25 season includes the transmission of exclusive content that integrates the sponsor and its messages into the UEFA Champions League universe. In this edition, all matches from the continental competition will be broadcast on the Max streaming platform and selected matches on the linear channels TNT and Space. On its social media profiles Instagram, TikTok, Facebook, YouTube and Threads, TNT Sports promotes the impact of the tournament, through continuous conversations and the presence of brand experts.
Commercial partners will also be able to have TNT Sports’ international correspondents as their ambassadors, with in-depth exposure in pre-game attractions, in addition to insertions in Warner Bros. Discovery’s digital sports brand programming. The package also includes programmatic media with amplification for the partners’ target audiences, special content for the deciding phase, and 360º branded content, developed so advertisers gain more relevance in the conversations generated by the programming.
For the 2024/25 UEFA Champions League, Warner Bros. Discovery has signed agreements with nine sponsors, including Hotéis.com, Claro, Haleon, C6, Superbet, Ipiranga and Stellantis. With this season’s partnerships, the company has already surpassed the commercial revenue of the previous edition and has a record number of advertisers. However, there is still quota for one main sponsor, three supporting brands and one for the Golden Break.
TNT Sports’ coverage of the 23/24 UEFA Champions League season achieved impressive figures, with 82.4 million views of the live matches. In addition, the brand once again achieved impressive results in the digital world, with 3.3 billion views and 554 million interactions, considering only tournament-related content. The total impact, including TV, digital and streaming, reached 545 million.
