A graphic featuring wPolsce24 stars was posted Monday on the social media profiles of its twin station wPolsce.pl, which has been broadcast on cable networks and digital platforms for several years.
They will co-create the new channel stars of the previous edition of information and journalism in Polish television: Michał Adamczyk, Magdalena Ogórek, Marta Kielczyk, Małgorzata Opczowska and Jacek Łęski.
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The photo also includes journalists already associated with wPolsce.pl television: Dorota Łosiewicz, Wojciech Biedroń, Marta Piasecka and Marcin Wikło (Piasecka worked at Telewizja Polska until December last year and joined the wPolsce.pl team in June this year).
“Wiadomości” on wPolsce24: Adamczyk and Kielczyk as hosts
wPolsce24 will start broadcasting on terrestrial television next Monday. As we have already reported, the station will broadcast the news program “Wiadomości”, which airs every day at 7:30 p.m. Its head, as well as deputy head of the entire station, was Marcin Tulicki, who until December last year was deputy director of the Television Information Agency, responsible for “Panorama”, “Teleexpress” and “Wiadomości” on TVP.
According to the findings of the Wirtualnemedia.pl portal “Wiadomości” on wPolsce24 will be hosted by Michał Adamczyk and Marta Kielczyk. Both have hosted “Wiadomości” on TVP: Kielczyk until the show went off the air in the second half of December last year, and Adamczyk until September last year.
Marta Kielczyk has been among the presenters of the main edition of “Wiadomości” on TVP since October 2022. She has been associated with Polish television since 1999. For many years she hosted “Panorama”, as well as news bands and programs on TVP Info (including “Panorama Info”, “Dziennik Info”, “Wstań Dzień”), TVP2 (“Magazyn Expressu Reporterów”) and TVP Polonia (“Polonia 24” and “Halo Polonia”). In recent months, after leaving the public broadcaster by mutual consent, she created her YouTube channel.
Michał Adamczyk has worked in Polish television for over two decades. He was, among others, a reporter for “Wiadomości”, a correspondent in Brussels and a presenter of “Na celców” on TVP1. In January 2016, he joined the presenters of the main edition of “Wiadomości”, and for several years he was also the presenter of “Clash Zone” on TVP Info. Last spring he became the director of the Television Information Agency. Adamczyk, as well as his deputies Samuel Pereira and Marcin Tulicki, were dismissed in the second half of December last year, immediately after the appointment of the new management of Telewizja Polska, and in January this year. dismissed for disciplinary reasons. TVP sued them for PLN 1.33 million as compensation for causing a 9-day break in the broadcasting of TVP Info and TVP3 by staying at the headquarters of the Television Information Agency on Powstańców Warszawy Square. At the end of December, the National Council of Social Communications appointed Michał Adamczyk as president of TVP, but in practice he does not perform this function.
Among the reporters for “Wiadomości” on wPolsce24 will be Małgorzata Gałka and Magdalena Wierzchowska. Until December last year, both worked for TVP. Gałka was a reporter for “Panorama” and “Wiadomości”, while Wierzchowska prepared materials for “Wiadomości” and was one of the presenters of the series “Jak omi ciamą” directed by TVN.
READ ALSO: How much did Magdalena Ogórek earn at TVP? Transfers revealed
On the other hand Magdalena OgorekMałgorzata Opczowska and Jacek Łęski will co-create journalism at wPolsce24. All of them were associated with Telewizja Polska until the turn of last year and this year. Jacek Łęski co-hosted, among others, “Behind the Vision” on TVP Info, “Alarm!” and “Motel Polska” on TVP1, as a reporter he covered, among others: war in Ukraine. Magdalena Ogórek has been one of the presenters of “Behind the Vision” since autumn 2016, and since spring 2022 she has had her own series “Plan of the Day” on TVP Info. She also hosted some editions of “Miwała 20” and cooperated with Polskie Radio 24 and several regional stations of Polish Radio.
Małgorzata Opczowska was one of the news presenters on TVP Info, and in autumn 2020 she joined the presenters of “Pytania na breakfast”.
wPolsce24 licensed for MUX-8 by the National Broadcasting Council
Telewizja wPolce24 will appear on the eighth terrestrial television multiplex thanks to the license granted in the second half of June by the National Broadcasting Council. A license was also granted to the Republika channel (broadcast by TV Republika), while the applications of PTV (TV2 Media) and Polska24 (MWE Networks Group) were lost. Republika began broadcasting on 12 July.
READ ALSO: An additional TV station, Republika, is launched. “We are thinking of three channels”
Meanwhile, wPolsce24 will start broadcasting on the latest possible date. The National Council issued the licensing documents on July 2 and, according to the license, the broadcaster has two months from that date to begin broadcasting.
As we have already described, at the end of July a board appeared on channel 52 of digital terrestrial television with the inscription: “TV wPolsce24 will be here soon. Tell others to tune in.” The station’s logo is slightly different from that of Telewizja wPolsce.pl. In addition, on wPolsce.pl, above the information bar, the launch of a new channel was announced.
MWE Networks Group has filed a complaint with the court against the decision of the National Broadcasting Council to grant terrestrial licences to the Republic of Poland and Poland24. The broadcaster accuses the regulator of, among other things, a lack of impartiality.
What will the wPolce24 channel show?
The wPolsce24 channel will have an informative and journalistic character and will be broadcast 24 hours a day. News broadcasts should not occupy less than 40 percent of the weekly program broadcast time between 6:00 and 23:00, and news programs should not occupy less than 30 percent. The broadcaster’s offering will also include, on a smaller scale, documentary, educational and religious programs.
– The news and journalism channel wPolsce24 will be a significant addition to the range of specialist stations focused on disseminating information on current political, social, cultural, economic, religious and sports events. Poland’s current media map lacks an entity that would provide balanced information about the modern world and, in the journalistic layer, complement the often ideologically-driven message of other broadcasters. We see a significant gap in the media market – What is missing is a conscious broadcaster that shows viewers the world around them without political fervor, without hiding their conservative identity. We intend to clearly separate information from comments, and in the latter to take advantage of the synergy between the television channel and other projects of the candidate: the portal wpolityce.pl and the traditionally published press titles Sieci and Gazeta Bankowa – this is how the company associated with the Karnowski brothers justified the request for a license.
The new channel’s morning block will be conducted in a relaxed infotainment style. It will include material on the previous day’s events, event announcements and an analysis of the press and the Internet. In the afternoon you will also be able to watch reporters’ calls and broadcasts of political events and press conferences. Politicians will be guests on the station. From 6 pm onwards, wPolsce24 will summarize the past day. Then the main news and current affairs program with guests will go on air. From 9pm to 10pm, two journalists will comment on current affairs in a fun way. The documentary series is scheduled to begin one hour before midnight. On Saturday, orientation programs and talk shows will be shown. Holy Mass will be broadcast on Sunday.
The loan aims to help with financing
A terrestrial broadcasting licence costs almost PLN 18 million (payable in ten installments). To this we must add more than PLN 6 million annually for Emitel. – In the economic and financial part, the Applicant submitted financial assumptions for the implementation of the project of a television programme distributed via digital terrestrial broadcasting in the eighth multiplex. The application contains full financial documentation of the Applicant and its partners who hold more than 10% shares in the Applicant’s share capital – Apella SA, Spółdzielczy Instytut Naukowy G. Bierecki Sp. j. and Mr. Jacek Karnowski. The sources of financing for the project included the Applicant’s own resources and resources that will come from a long-term loan from the partner, Apella SA – we read in the concession.
The relevant documents are attached to the application. – In order to document the possibility of financing the project with a loan, the application is accompanied by a Loan Agreement dated 6 May 2024, concluded between the Applicant and Apella SA, conditional on the award of the concession in question. The National Broadcasting Council stated that, according to the documents and information attached to the application, the Applicant has documented the possibility of financing the television project in the manner provided for in the application – added the National Broadcasting Council. Apella’s supervisory board includes Senator for Law and Justice Grzegorz Bierecki, founder and longtime chairman of the National Savings and Credit Cooperative Union (SKOK).
Fraternities with millions of dollars in profits and dividends
In 2023, Fratria, which, in addition to the television wPolsce.pl, includes, among others, the weekly “Sieci”, the monthly “Gazeta Bankowa” and the portal wPolityce, with an increase in revenues of 10.7% to PLN 41.66 million, earned PLN 6.8 million net, two-thirds more than last year.
From last year’s profit PLN 74.3 thousand PLN were allocated to supplementary capital and PLN 6.7 million to dividends, which was divided into three installments: PLN 4 million by July 20 and PLN 1.35 million by the end of September and December. 50.26 percent of the dividend will be received by the G.Bierecki Cooperative Scientific Institute, and the rest by Apella (28.01%), editor-in-chief of “Sieci” Jacek Karnowski (16.25%), member of the board of directors of Fratria for publishing Michał Karnowski (4.94%) and the president of the company Romuald Orzeł (0.54%).
The report noted that this year the dividend amount was determined “taking into account planned investments in television”.
In recent years, Fratria has regularly paid dividends worth several million zlotys. Last year, almost PLN 4.01 million of the previous year’s net profit went to shareholders. A year earlier, the company made a net profit of PLN 4.59 million, of which PLN 4.57 million went to dividends. Net profit in 2020 amounted to PLN 7.14 million and was almost entirely paid to shareholders, in 2019 – PLN 3.18 million (PLN 3.17 million was allocated to dividends), and a year earlier – PLN 2.18 million (PLN 1.5 million to dividends).
