wPolsce24 Broadcasting on the eighth digital terrestrial television multiplex began on Monday at 7:00 am. At this time every day, viewers will be able to watch a three-hour “Morning”, presented alternately by two pairs: Magdalena Ogórek and Rafał Porzeziński and Małgorzata Opczowska and Jacek Łęski.
He is also on the morning broadcast production team. Samuel Pereira. This was visible in Monday’s edition, in images that show behind the scenes of the program. So far, we have not been able to determine what specific role Pereira plays.
Samuel Pereira has been working with Fratria since September 2021, when he started writing columns for the weekly magazine “Sieci”. He appeared on the television channel wPolsce.pl, which was replaced on Monday by wPolce24, this year as a guest on the Saturday program “Salão do Jornalista”. As we have already reported, in May this year he started writing columns for the website of the weekly magazine “Niedziela”.
Pereira on TVP for almost eight years
Samuel Pereira Polish television has been associated with it since March 2016. Initially, he was deputy editor-in-chief of the Television Information Agency for over a year and, together with Dawid Wildstein, was responsible for the news programs of TVP Info.
In mid-2017, Pereira became editor-in-chief and editorial manager of TVP.info. In recent years, he was also the editor of the program “Strefa Starcia”. In autumn 2020, as part of the reorganization of the Television Information Agency, Pereira lost his position as editor-in-chief of TVP.info and became deputy editor-in-chief of the interactive media editorial team. In practice, he was still responsible for the broadcaster’s portal.
However, last spring he became deputy director of TAI, and was responsible for the journalism of TVP Info. Shortly after the change of management at Telewizja Polska at the end of December last year, the entire TAI management was dismissed (including director Michał Adamczyk and deputy director Marcin Tulicki). In January, they were all placed on disciplinary leave, and TVP also sued them for PLN 1.3 million as compensation for staying at TAI headquarters until mid-January. Pereira launched an online collection for the costs of the trial, and only PLN 3,300 was donated. PLN, that is, 16 percent. of the expected amount.
Before working in public media, Pereira was a journalist at “Gazeta Polska Dzień”.
in Poland with former TVP journalists
On Monday morning, Marta Kosik and Damian Stanisławski made their debut on wPolsce24 as news anchors, while Mateusz Gadomski is the weather presenter. Until the end of 2023, both will be associated with TVP Info.
Marta Kosik hosts newscasts in the “Poranek” band, and Damian Stanisławski appeared in this role in the morning band. Mateusz Gadomski, in turn, is a weather forecast presenter.
There are more people in the wPolsce24 television team who, until December last year, were related to TVP. The main news program “Wiadomości” will be hosted by Marta Kielczyk and Michał Adamczyk, and the reporters include Małgorzata Gałka and Magdalena Wierzchowska. Marcin Tulicki, previously a journalist for “Wiadomości” at TVP, became deputy director of the station and head of “Wiadomości”, and in the second half of last year also deputy director of the Television Information Agency.
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Marta Kosik TVP Information she had been involved for several years. As a reporter, she reported on TVP Info from various events in Poland (including celebrations of national holidays, sports events) and abroad (including foreign visits of ruling politicians, European Union summits, migration crises in France). Last December she briefly joined the station’s news anchors.
In turn, Damian Stanisławski from TVP Info, as a reporter, prepared reports mainly from the country, and also covered some events abroad. Last summer he joined the group of news website presenters. Previously, Stanisławski worked, among others, at TVN, in the editorial office of “Fakty”.
While Mateusz Gadomski worked at the Polish television headquarters for more than two years. On TVP3 he hosted, among others, “Poranek TVP3” and news services, and last November he became the host of the TVP Info services. Previously, he worked for TVP3 Gorzów Wielkopolski for four years as a reporter and presenter of news programs. During this period he also collaborated with Polish Radio Zachód.
wPolsce24 schedule according to license
The wPolsce24 channel will have an informative and journalistic character and will be broadcast 24 hours a day. News broadcasts should not occupy less than 40 percent of the weekly program broadcast time between 6:00 and 23:00, and news programs should not occupy less than 30 percent. The broadcaster’s offering will also include, on a smaller scale, documentary, educational and religious programs.
– The news and journalism channel wPolsce24 will be a significant addition to the range of specialist stations focused on disseminating information on current political, social, cultural, economic, religious and sports events. Poland’s current media map lacks an entity that would provide balanced information about the modern world and, in the journalistic layer, complement the often ideologically-driven message of other broadcasters. We see a significant gap in the media market – There is a lack of a conscious broadcaster that shows viewers from all over the world without political fervor, without hiding its conservative identity. We intend to clearly separate information from comments, and in the latter to take advantage of the synergy between the television channel and other projects of the candidate: the portal wpolityce.pl and the traditionally published press titles Sieci and Gazeta Bankowa – this is how the company associated with the Karnowski brothers justified the request for a license.
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The new channel’s morning block will be conducted in a relaxed infotainment style. It will include material on the previous day’s events, event announcements and an analysis of the press and the Internet. In the afternoon you will also be able to watch reporters’ calls and broadcasts of political events and press conferences. Politicians will be guests on the station. From 6 pm onwards, wPolsce24 will summarize the past day. Then the main news and current affairs program with guests will go on air. From 9pm to 10pm, two journalists will comment on current affairs in a fun way. The documentary series is scheduled to begin one hour before midnight. On Saturday, orientation programs and talk shows will be shown. Holy Mass will be broadcast on Sunday.
The loan aims to help with financing
A terrestrial broadcasting licence costs almost PLN 18 million (payable in ten installments). To this we must add more than PLN 6 million annually for Emitel. – In the economic and financial part, the Applicant submitted financial assumptions for the implementation of the project of a television programme distributed via digital terrestrial broadcasting in the eighth multiplex. The application contains full financial documentation of the Applicant and its partners who hold more than 10% shares in the Applicant’s share capital – Apella SA, Spółdzielczy Instytut Naukowy G. Bierecki Sp. j. and Mr. Jacek Karnowski. The sources of financing for the project included the Applicant’s own resources and resources that will come from a long-term loan from the partner, Apella SA – we read in the concession.
The relevant documents are attached to the application. – In order to document the possibility of financing the project with a loan, the application is accompanied by a Loan Agreement dated 6 May 2024, concluded between the Applicant and Apella SA, conditional on the award of the concession in question. The National Broadcasting Council stated that, according to the documents and information attached to the application, the Applicant has documented the possibility of financing the television project in the manner provided for in the application – added the National Broadcasting Council. Apella’s supervisory board includes Senator for Law and Justice Grzegorz Bierecki, founder and longtime chairman of the National Savings and Credit Cooperative (SKOK).
Fraternities with millions of dollars in profits and dividends
In 2023, Fratria, which, in addition to the television wPolsce.pl, includes, among others, the weekly “Sieci”, the monthly “Gazeta Bankowa” and the portal wPolityce, with an increase in revenues of 10.7% to PLN 41.66 million, earned PLN 6.8 million net, two-thirds more than last year.
From last year’s profit PLN 74.3 thousand PLN were allocated to supplementary capital and PLN 6.7 million to dividends, which was divided into three installments: PLN 4 million by July 20 and PLN 1.35 million by the end of September and December. 50.26 percent of the dividend will be received by the G.Bierecki Cooperative Scientific Institute, and the rest by Apella (28.01%), editor-in-chief of “Sieci” Jacek Karnowski (16.25%), member of the board of directors of Fratria for publishing Michał Karnowski (4.94%) and the president of the company Romuald Orzeł (0.54%).
The report noted that this year the dividend amount was determined “taking into account planned investments in television”.
In recent years, Fratria has regularly paid dividends worth several million zlotys. Last year, almost PLN 4.01 million of the previous year’s net profit went to shareholders. A year earlier, the company made a net profit of PLN 4.59 million, of which PLN 4.57 million went to dividends. Net profit in 2020 amounted to PLN 7.14 million and was almost entirely paid to shareholders, in 2019 – PLN 3.18 million (PLN 3.17 million was allocated to dividends), and a year earlier – PLN 2.18 million (PLN 1.5 million to dividends).
