Bis, the Mondelēz Brasil brand, will hold a mega promotion that will take three fans to an experience at MorumBIS. The action, called Biscam, will be broadcast on SPFC Play and will show the São Paulo game day from the fans’ point of view, from the arrival at the stadium to the end of the match, which will be watched live from the pitch.
By using the body-mounted BIScam, fans will have the ability to create exclusive content for their team that will be shared via the team’s official stream. To participate in the selection, the interested party must be over 18 years old, be from São Paulo, register on the official profile of the action, answer key questions and indicate their Instagram for the conference of the curator.
“The goal of the promotion is to offer the fans, who are so devoted to the team, an unforgettable experience that they will remember for a lifetime. Moreover, it is further proof of how the brand truly positions the consumer at the center of its strategy to deliver aBISurdas experiences,” said Alvaro García, Vice President Marketing at Mondelēz Brasil.
The fan journey will also be available on the official website of the action, and the user will follow moments that are not usually shown in the games so closely.
Fans will be able to watch the match between two and three days after each match on the official channels.