A Williams Racing intends to include Argentinian sponsors of Franco Colapinto at the São Paulo GP F1. According to Motorsport, English team boss James Vowles has confirmed the activations.
A Globant, a software engineering and information technology company, and Mercado Livre, an e-commerce and digital payments company, there will be wide visibility in the Argentine’s single-seater in the Brazilian stage.
“It will be more to emphasize our pride in the fact that we have Franco in the car, but we are trying to determine what that will look like. When I say planned, I mean vaguely sketching something on paper, nothing formally planned,” said James Vowles.
In addition to their presence in Brazil, the brands should also have visibility at the Mexican GP, at the Autódromo Hermanos Rodríguez, activating the respective countries in the companies’ expansion process.
Two days after Williams hired Colapinto to work the final 9 stages of the 2024 season, the Grove team announced an agreement with Globant and the following day, on Friday at the Italian Grand Prix, signed a partnership with Mercado Livre.