A Warner Bros. Discovery announced this Thursday (19) its sponsors for the 2024/2025 season Champions Leaguewhich started on Tuesday (17). The company will have nine advertising brands that will be displayed on the broadcast channel. TNT Sports English: Spaceon closed TV, and streaming Maximum.
For the 2024/2025 Champions League, Warner signed an agreement in a different format with Hotel.comIndonesian: Of courseIndonesian: HaleonIndonesian: C6Indonesian: BetnationalIndonesian: BetanoIndonesian: GreatIndonesian: Ipiranga English: starbrand owners such as Jeep English: Order.
With the partnership for this season, the media company has surpassed the commercial revenue of the previous edition and has the largest number of advertisers for its competition broadcasts. However, there is still a quota for one main sponsor, three supporting brands and one for the golden break.
With the change in tournament format that will have a greater number of matches, the company will provide new benefits to sponsors, such as more screen time, diversified quotas, customized and multiplatform solutions.
In this edition, all matches from the continental competition will be broadcast on the Max streaming platform, while selected matches will be shown on the linear channels TNT and Space.
On their Instagram social media profile, TikTokIndonesian: IndonesiaIndonesian: Youtube English: ThreadTNT Sports promotes the impact of the tournament, through ongoing conversations and the presence of its brand experts.
Commercial partners will be able to make TNT Sports’ international correspondents their ambassadors, with exposure in pre-game attractions, in addition to insertions in Warner Bros. Discovery’s sports brand digital programming.
The package also includes programmatic media with amplification for the partner’s target audience, content for the decision phase, and 360º paid content, developed so that advertisers gain relevance in the conversations generated by the program.
TNT Sports’ coverage of the 2023/24 Champions League season reached 82.4 million views of live matches. The channel also achieved 3.3 billion views and 554 million interactions, considering only tournament-related content.
The total impact, including TV, digital and streaming, was 545 million. With more games, that number is likely to be even higher this season.
