Approaching its twelfth anniversary, the The movement is on mepromoted by the Alsea Foundation which seeks root out food insecurity in Mexico, announced the 2024 fundraising campaign, which aims to exceed the 54 million pesos raised last year.
The initiative currently supports 33 soup kitchens and 59 food banks in Mexico and in its twelve years of operation has served more than 8 million meals to benefit more than 2 million people.
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This year they launch with the slogan “Go, Go, Go, Go” which alludes to the way Mexicans express excitement about doing an activity. With this, the initiative aims to call people to join and contribute to the campaign, which will be active from October 16 to December 16 this year.
During this time, everyone has the opportunity to contribute through donations at Alsea-branded restaurants: Domino’s, Vips, Starbucks, Burger King, Chili’s, Italianni’s, PF Chang’s and The Cheesecake Factory, or donate directly on the Movement’s page: https://vapormicuenta.org/in addition to purchasing products with a cause throughout the year.
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