In mid-January, the following FAST channels were launched: TVN Kultowe serie, TVN Telenovele, TVN Seriale o women, TVN Moments of Truth, TVN Law and Life, TVN School of Life, TVN Szpitalne Histories, TVN Życie jak w bajce, TVN Talk-show, TVN Usterka, TVN Paradise love, TVN at home, TVN Kryminalne, TVN Revolutions in the kitchen and TVN Moto. The company quickly concluded that the launch of the FAST station turned out to be a target. In the following months, the following channels were launched: TVN Millionerzy and TVN Pora na show.
– Since the launch of 15 new generation TVN channels, they have been very popular with current and new Player users. They have become an offering that our customers come back to. More than ten percent of users regularly use the new offering and we see that their engagement/viewing time is constantly growing. I believed in this project, but I honestly admit that the results exceeded our expectations – Maciej Gozdowski, Group Vice President – Warner Bros. Streaming, told Wirtualnemedia.pl in February. Discovery in Poland. The most popular stations were: TVN Rewolucje w Kuchni, TVN Rajska Miłość, TVN Kultowe Seriale and TVN Kryminalnie.
Which FAST channels has TVN registered?
FAST stations are not offered on digital terrestrial television, cable or satellite networks, and therefore do not require a license. All that is required is an entry in the register of television programs distributed exclusively through the computer system. These entries are published on the KRRiT website. In January and February of this year, TVN Warner Bros. Discovery registered 30 FAST channels. Among them are the seventeen currently offered on the Player.
They haven’t started streaming yet: TVN Closer to the Stars, TVN Women Speak, TVN Images of Everyday Life, TVN Twists and Turns in Life, TVN Around the World, TVN May in the Garden, TVN Separations and Returns, TVN Marriage Stories, TVN Top Soap Operas, TVN Fabularnie, TVN Impossible and Still and Scenes from TVN Life. The channels on this list are likely to debut soon.
FAST channels are usually based on content that was once popular on traditional television, but is difficult to make money from on pay TV or streaming. TVN broadcasts productions from the broadcaster’s archive, such as “Kitchen Revolutions”, “Ugotowani”, “Kuba Wojewódzki”, “Szymon Majewski Show”, “Hotel Paradise”, “Magda M.”, “Agata’s Law”, “Judge Anna Maria Wesołowska”, “Kasia i Tomek”, “Ugly”, “Na Wspólnej” and “Kryminalni”. The stations are financed by advertising. After the liquidation of VOD.pl, they will become part of the Free Player section together with TVN, TVN7, TTV and Metro, that is, the terrestrial stations of TVN Warner Bros.
– FASTs are niche linear channels, focused on a category, interrupted by ads. We started with 15, we have 17. We are planning several partnerships and developments in this segment. We would also like to offer them in a wider distribution. As with terrestrial multiplexes, in my opinion the license is a big limitation. A rigid licensing framework, which should project something five years in advance, is absurd today – said Gozdowski during the June debate on the Wirtualnemedia.pl portal.
For him, free broadcasters will become increasingly personalized. – FAST, in my perspective, is the future of linear television. In my opinion, in a few years, these channels will be very personalized. They will be in a niche, but, for example, cooking is different for everyone. Several elements will be personalized given the wealth of content we have. The same channel will be called Food, but it will be something different for you and something different for me. They will be very different, even though they are under the same food umbrella. FAST channels will develop a lot. Thanks to technology, they will develop very quickly and we dream of distributing them more widely, but the legislation is not working on this issue. He doesn’t understand what FAST channels are, predicted Gozdowski.
