TVN24’s average daily share in July 2024 was 5.50 percent, following an increase in the same period last year of 0.73 percent. – according to Nielsen Audience Measurement data obtained by the Wirtualnemedia.pl portal.
Telewizja Republika moved into second place with 3.92%. Market share after a gigantic increase of 4,800%, the biggest in the ranking.
This increase is the result of viewers switching to TVP Info after the channel’s signal was switched off in December last year, and after the change in its formula. This coincided with the station’s connection to the eighth digital terrestrial television multiplex, which took place in mid-July this year.
Polsat News down, Events 24 up
Polsat News completes the podium. In July of this year, the channel had a 1.51 percent share, after a decrease compared to July 2023 of 11.17%.
TVP Info came in fourth place. Although the station tried to attract viewers with special editions related to Euro 2024 and the Olympic Games, it could not avoid another audience drop in recent months. Its share decreased compared to July last year by 74.95 percent and totaled 1.32 percent.
Events 24 Channel, which in January of this year increased terrestrial coverage by moving from MUX-4 to MUX-1, in turn, registered an increase in share of 0.79%. up to 1.04 percent
TVN24 is also a leader in the commercial group
Among viewers aged 16-59, news channels’ shares were lower than those of the 4+ group. TVN24 also led here, but recorded a drop from 3.77 percent to 3.57 percent
TV Republika rose to second place after a 4,650 percent increase. Its share was 1.9 percent.
The third place went to the Polsat News channel, whose result fell from 1.36 percent to 1.09 percent.
In this group, fourth place went to the Eventos 24 channel with 0.86 percent. share. It surpassed TVP Info, whose share was 0.75%.
