The promotional spot featuring Minister Agnieszka Dziemianowicz-Bąk has stopped being distributed. It was supposed to present the “Active Parents” program of the Ministry of Family, Labor and Social Policy, but was actually presented by the head of the ministry. The promotional campaign was stopped by the Chancellery of the Prime Minister and Donald Tusk was reportedly extremely angry.
According to media reports, Donald Tusk was reportedly furious (when has that happened before?) and banned the broadcast of the commercial prepared by the Family Ministry. It was supposed to promote “grandmother programs,” but Minister Dziemianowicz-Bąk could eventually be heard on the radio praising the “Active Parents” program. The minister’s left-wing party colleagues, and even Krzysztof Gawkowski, the government’s digital affairs minister, were apparently surprised by this turn of events.
Tusk was furious
The TV spot featuring Dziemianowicz-Bąk was personally banned by Prime Minister Donald Tusk, who recently lobbied the National Electoral Commission to withdraw the PiS subsidy. The face of the promotional spot was a minister in his government and a left-wing politician.
People from the Government Information Center, which reports to the Prime Minister, knew that the spot could cause negative reactions. That is why no one from KO showed up, not even those who prepared the program. But Dziemianowicz-Bąk’s people were determined that the commercial would be broadcast in the media and, moreover, that it would be broadcast in the highest rotation. KO politicians believed that this was an open promotion of Agnieszka, also in the context of her possible candidacy for the presidential election.
– say Wirtualna Polska’s interlocutors in government circles. In fact, the promotional material that was supposed to inform about the government program was used for self-promotion. Now the spot will be reworked and relaunched.
However, this is not the first “game” of this kind. Dziemianowicz-Bąk. Not long ago, her ministry published a brochure on additional maternity leave for parents of premature babies and children hospitalized after birth.
In addition to the content presented, 8 pages of the brochure featured several photos of a smiling left-wing politician.
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koal/wp.pl
