The looks of Celine Dion, Aya Nakamura and Lady Gaga, which were commented on with joy on social networks, are the work of the Parisian fashion house Dior. This fashion brand belongs to the main sponsor of the Olympics – the French fashion and cosmetics giant Louis Vuitton Moët Hennessy (LVMH).
The €150 million that LVMH spent on co-financing the Olympics was probably the best marketing capital investment in its history, and perhaps even in the history of the luxury goods business. LVMH is a premium partner, like the cosmetics chain Sephora or the hypermarket chain Carrefour, but it also negotiated the title of “creative partner”. Interestingly, LVMH CEO Bernard Arnault, the world’s richest man, hesitated for a long time before signing the Olympic cheque.
British actress and singer Cynthia Erivo and American singer Ariana Grande at the opening of the Paris 2024 Olympic Games
The medals are the work of the finest jewelers. And they contain a piece of the Eiffel Tower.
The gold medal hanging around Aleksandra Mirosław’s neck, like the others, is worth approximately 950 euros each. Approximately, because it varies according to the price of the metal used in its production: gold, silver, copper and iron. And the iron comes from the Eiffel Tower and was removed from there during the last renovation. These are the most expensive medals in the history of the Olympic Games.
In second place are those from London 2012. On average, they cost 700 euros. At that time, silver, gold and copper were much cheaper. For example, gold prices at that time were 1.6 thousand PLN. per ounce, and today they are close to 2.5 thousand. hole.
