Partner material: Volkswagen Financial Services
According to the Polish Vehicle Rental and Leasing Association (PZWLP), in the first half of 2024, about 16 percent more vehicles left Polish showrooms than in the same period last year, a total of almost 277,000 cars. This means that the level of new car sales in our country has already returned to the levels recorded before the pandemic. Companies – which account for the majority of showroom sales in Poland – purchased more than 10 percent. more cars than a year ago.
The market is on the rise
According to the latest data from the PZWLP, in the first half of the year, almost every fourth new passenger car purchased by companies in Poland was leased on a long-term basis. At the end of June 2024, the long-term rental market in our country grew by 7.9% year on year.
As PZWLP experts note, car dealers are now more willing to offer higher discounts to customers from the smaller business sector, which has a positive impact on increasing sales, especially in classic financial leasing, which is still used by the majority of companies in the SME sector in Poland. The data also show that the percentage of micro, small and medium-sized enterprises that decide to lease cars on a long-term basis is growing steadily every year. According to PZWLP, in the current market situation, such phenomena have a more positive impact on classic financial leasing.
What does the Polish market look like in terms of financing for the purchase of passenger cars? In the first half of this year, Volkswagen Financial Services (VW FS) had a market share of 18.7%. (data from the SAMAR Institute, Central Register of Vehicles and Drivers CEPiK; leasing registers/CFM). This means that the company has strengthened its position as the industry leader (an increase of 1.7 percentage points year-on-year). At the same time, it has maintained a large lead over the other companies on the podium (5.5 percentage points and 7.5 percentage points respectively).
Achieving this result was possible thanks to the intense work and commitment of the VW FS team and confirms the company’s total availability to respond to the growing expectations of its customers and partners.
– We are pleased to announce that Volkswagen Financial Services has strengthened its position as the number one company in Poland for financing passenger cars. This unique achievement confirms the effectiveness of the strategy we have consistently implemented, says Mikołaj Woźniak, President of Volkswagen Financial Services.
– The success of Volkswagen Financial Services in Poland is possible thanks to the commitment of our employees and the support of our dealer network. It is their efforts that enable us to offer our customers the highest level of service and create satisfaction with the use of Volkswagen Group vehicles. I would like to express my gratitude first of all to our customers and thank them for the trust they have placed in us. Their loyalty and choice of our financial, insurance and service products are our greatest honor – adds Mikołaj Woźniak.
A proven partner
What does the data on Volkswagen Financial Services’ position as the market leader in car financing mean in practice? Well, the company is responsible for financing more than PLN 215,000 cars currently on Polish roads.
This impressive figure is reflected in the following ranking, which shows the company’s position in the market. According to data from Volkswagen Group Polska, in the first half of 2024, six out of every ten Group vehicles sold under financing were financed by Volkswagen Financial Services.
These figures also mean that customers and business partners trust VW FS. This is also confirmed by the fact that this year Volkswagen Financial Services was awarded the prestigious title of “Superbrands 2024” – reserved for the strongest corporate brands present on the Polish market.
The winners were selected by experts from the Lewiatan Confederation. Volkswagen Financial Services was the only representative from the leasing sector in this ranking.
Customer satisfaction
According to the cyclical satisfaction survey conducted by Volkswagen Financial Services among its customers, more than 83 percent of them are satisfied with the company’s services. Only slightly less, 72 percent, would recommend VW FS services to their friends and family.
It is worth remembering that Volkswagen Financial Services is not only a leader in passenger car financing in Poland, but also a specialist in the field of modern mobility and electromobility. The company provides financial solutions for all car brands of the Volkswagen Group (Volkswagen, Audi, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles).
VW FS offers a wide range of financial services for the purchase and operation of new and used vehicles under one brand, including leasing, credit and rental. These solutions respond flexibly to market requirements and are available to both private and corporate customers – for whom the company also offers solutions and tools in the area of fleet financing. The company also offers insurance and electronic banking (Volkswagen Bank).
– Leadership status is our commitment to continuously improve services and provide solutions that make life easier for customers. We are convinced that our approach and commitment will bring even greater success, summarizes Mikołaj Woźniak.
Partner material: Volkswagen Financial Services
