Shoppers have been left scratching their heads over Tesco’s new rule at one of its stores, which limits customers to buying no more than 10 rose chocolates.
Although the Christmas season is months away, UK supermarkets are already dressing up for the festive season by stocking Christmas favorites such as Celebrations and Lindt chocolate Santas. Amid this premature holiday clamor, Tesco has added to the confusion by putting a cap on purchases of Roses Chocolate Tubs.
In a confusing move described by a Reddit user, a Tesco outlet had a sign that read: “Bottles of chocolate MAX 10 per customer.”
The post, which expressed disbelief with the comment “what happened here bro”, was accompanied by a picture of Roses £6 a tub or discounted £4.50 with a Clubcard.
The Reddit thread quickly became a center of speculation with hundreds of commenters pondering the reason for the restriction. Several users suspected it could be down to opportunists buying the tubs with cheap Clubcards and reselling them at high prices, reports the Mirror.
Others suggested that the chocolate was bought in bulk to be sold later in corner stores or online through platforms like Amazon.
A theory posted by one clever person suggested that companies could now snap up the chocolate containers to hand out as Christmas gifts to customers. The detailed calculations highlighted the potential savings businesses could make – up to £210 per pallet – by buying early rather than waiting until Christmas, when prices are expected to rise.
One confused Reddit user spilled the beans: “Tbf people are buying more, the other week someone ordered over 3 pallets for parties and other pools. Completely filled a large van.”
One curious member recounted her perplexing encounter: “We have it in my Tesco too, 50 limit though.
“I watched two men come in and buy a whole pallet for a party and then do it again the next day and load it all into a company van. When I asked why they needed so much, they claimed it was ‘personal charity’ and refused. don’t tell me which one.”
Amidst widespread speculation, Redditors estimate that this cap has been in place for “several years”, but Tesco has not confirmed such The exact extent of this practice is shrouded in mystery, with only certain stores limiting the number of bathtubs, dispelling any notion of a nationwide crackdown.
It turns out that the rules of the shopping game are not the same everywhere, at least in the case of Tesco’s shopping policy.
The supermarket told Express.co.uk: “In certain locations, purchase restrictions on certain products may apply to ensure everyone can access their needs and manage space in the company’s Grocery Home Shopping vans.”
They clarify that the measures are not due to a national shortage, but are implemented to ensure “fairness” to customers in times of increased demand.
Express.co.uk has contacted Tesco for a comment
