Tecno has AI now, because of course it does—it’s 2024 and if you don’t have it, you’re missing out. Or something like that. At IFA in Berlin, Tecno showed off its “AI Vision,” which isn’t a pair of glasses or contacts but its own suite of AI features that will “boost productivity, provide more practical value, and facilitate creative play.” These features will soon be rolled out across Tecno’s “unique ecosystem of smart devices.”
The foundation of the brand’s AI Vision is the revamped Ella AI Assistant, which is “connected to Gemini,” whatever that means. Ella has “intelligent conversational Q&A functionality,” meaning it can engage in conversations with you.
Real-time translation is also available, converting speech to text during phone calls or in person. AI Writing generates summaries of text content, makes corrections, rewrites in any style you want, and also generates new texts from scratch.
AI Search “lets users explore the world with a swipe of a finger.” “All users have to do is circle something on the screen to bring up intelligent information.” That’s Circle to Search, but oddly not branded as such. AI Artboard lets you generate “a universe of masterpieces across a spectrum of styles” based on just a text prompt.
AI Erase removes people or objects from photos, AI Portrait Beautification lets you define your own look, and AI Cutout lets you select and extract parts of an image to share in chat or create new images. Finally, AI Video Production helps with scripting and also adding subtitles in post-production.
