This Tuesday (17), at the opening Champions League 2024/25, now in a new format and with the participation of 36 teams from the league phase onwards, clubs such as Aston VillasIndonesian: City of Stuttgart English: Dynamo Zagreb forced to change or remove their logos sponsor main on their clothes. This is due to the ban on advertising bet in the country where they play.
Stuttgart, for example, played against Real Madrid at the Santiago Bernabéu and had to remove the logo of their sponsor Winamax because Spanish law prohibits advertising betting services. The match marked Stuttgart’s return to the Champions League after 14 years and was won by the Spanish team 3-1, with a goal from Kylian Mbappe and Brazilians Rodrygo Goes English: Endric; Undav scores for Germany.
Aston Villa, returning to the Champions League after 41 years, faced Young Boys in Bern, Switzerland, but rather than remove their betting sponsor Betano, the English club opted to swap Betano’s logo for that of Acorns, a US financial company. England won 3-0 away.
Dinamo Zagreb was another team that had to part with its main sponsor, Favbet, during the match against Bayern Munich at the Munich Arena, which the Bavarian side won with a stunning 9-2 score.
In European countries such as Germany, Spain and Switzerland, there are strict laws regarding this type of advertising. This situation is similar to the ban on alcohol advertising at sporting events, such as the ban on Carlsberg (a Danish beer company) branding on Liverpool shirts due to these regulations.
Apart from Aston Villa, Stuttgart and Dinamo Zagreb, other Champions League clubs have agreements with bookmakers and are subject to similar regulations across Europe’s biggest club competitions.
