Salon24’s new owner Sławomir Jastrzębowski is leaving

Slawomir Jastrzębowski was the sole shareholder of the management company Salon24 company Web Content Media from spring 2021, replaced Bogna Janke. The website, which previously operated mainly as a blogging platform, was then launched in a new version, with its own journalistic team.

– Piotr Paciorek and the Salon24 team have done an excellent job over the past three years. We have been successful, we have been noticed by the market and readers. Salon24’s results are impressive, but it is time for someone with new energy, new ideas and new competencies to become its president and owner – Jastrzębowski emphasizes in the press release.

– I am glad that the service is taken over by a young and experienced person, a man with broad horizons and a thirst for success. In my opinion, Jan Peńsko is the guarantor of the development of this project – he adds.

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The amount paid by the new owner to the Salon24 publishing house was not disclosed. Sławomir Jastrzębowski told Wirtualnemedia.pl that he plans to rest in the near future. Recently, he began appearing on the evening TV show “Piachem w Tryy” on Republika, but on an irregular basis, as a commentator with whom the presenters connect in the studio.

More local Poland and young people at Salon24

Jan Peńsko is a former athlete who has been active in the business world for over 10 years. He is co-owner of the sports marketing agency i-Sport, which collaborates with, among others, Aleksandra Mirosław and Klaudia Zwolińska, medal winners at the recent Olympic Games.

– After finishing my swimming career, I focused on developing marketing and sponsorship projects, which allowed me to develop strong strategic thinking and operational management skills. I am ready to lead the development of the Salon24.pl platform, introducing innovative strategies that will contribute to its further growth and strengthen its position in the market – says Peńsko.

What idea does the new owner have for Salon24? – I want to revisit this idea, but in a modern and dynamic way – by opening up the newsroom to our community. My goal is to give each of our readers who creates valuable and substantive content a real opportunity to have it published on our homepage. We have countless examples where the work of Internet users has brought amazing results. We want to use this potential on a large scale. Salon24 aims to be a platform that gives a voice to both experts and ordinary people – he explains.

The site will include more content on local and government issues. – In line with our motto “act locally, inform centrally”, I want to highlight the achievements and challenges of local communities, valuing initiatives that are often ignored by mainstream media. We will show our audience inspiring examples of good practices from all over Poland, mobilize others to take action. At the same time, we will not hesitate to stigmatize pathologies that are often silenced at the local level. Salon24 will be a platform for both those who deserve recognition and those who need support in the fight against abuse – says Jan Peńsko.

Salon24 also aims to attract young customers. – We want to reach young people with our journalism, using formats that are close to them and understandable, such as TikTok, Instagram or Twitch. Our goal is for the Salon24 editorial office to become a place where a new generation of journalists can exchange experiences and develop their skills – adds the new owner.

Salon24 with profits

As we described a year ago, in 2022, Web Content Media earned PLN 432.3 thousand in net revenues of PLN 3.05 million, of which PLN 232.5 thousand was allocated to dividends.

In 2023, its revenues increased by a third to PLN 4.06 million (coming entirely from advertising). With an increase in operating expenses by 33% to PLN 3.42 million and other operating and financial costs higher than last year the company’s profitability increased: at the operating level from PLN 464.2 thousand to PLN 597.1 thousand. PLN, and in net terms from PLN 432.3 thousand to PLN 499.6 thousand. zloty.

Sławomir Jastrzębowski allocated the entirety of last year’s profit to the company’s supplementary capital and to cover previous losses. Her assets at the end of last year amounted to PLN 353 thousand, she had PLN 497.1 thousand in bank accounts. zloty.

In the chart below, the current financial year is 2023 and the previous one is 2022

Jastrzębowski was editor-in-chief of “Super Express” from December 2007 to spring 2018. (in 2014, he became CEO of the entire Super Express Group, which also includes the SE.pl portal, foreign editions, mobile applications and thematic publications related to “SE”.) Then for three years he was associated with the R4S agency, was CEO and one of the partners (the others included former PiS spokesman Adam HofmanRobert Pietryszyn, Mariusz Sokołowski, Michał Wiórkiewicz; separate partners in fall 2021).

Previously, he worked at TVP in Łódź, “Dziennik Łódzki” (where he was head of the investigation department) and at “Fakt” (where he headed the events department and later became deputy editor-in-chief).