He leaves WP at the end of August Przemysław Mańkowski, serving as vice president of sales. He joined WP in December 2016, initially as Director of Agency Sales and Performance.
To look: This is how much Wirtualna Polska will save after the layoffs. For now, these are costs
New structure of the WP advertising office
In the new structure of the advertising office, he will be responsible for the development of new WP Ads products and tools. Ewelina Milczarekwho will join WP and take on the role of Director of Sales Transformation.
Ma has over 15 years of experience in sales leadership and business development in B2B and B2C markets, having worked at companies such as Google, Johnson & Johnson, GLAMI, indaHash and Domodi. She specializes in creating and optimizing sales strategies and developing new revenue channels. She has experience in managing international teams of specialists. She holds a degree from the Wrocław University of Economics.
As before, he will oversee programmatic sales in WP’s advertising office. Blessed Tluczkiewicz. Furthermore, in her new role as Director of Supply-Side Efficiency and Growth, she will be responsible for the development of the WPartner network, i.e. the SSP (Supply-Side Platform), which allows other publishers to effectively monetize their advertising space thanks to WP’s proprietary technology. .
Tłuczkiewicz has been associated with Wirtualna Polska since 2016, and since November 2022 she has been the Director of the Programmatic Department, managing the Analytics, Product and Technology teams. She has over 10 years of experience in the online media and advertising industry, having gained experience at Agora and Boryszew S.A. among others. A graduate of the University of Wrocław and the WSB University in Poznań, she also studied at Mid Sweden University in Sweden.
To look: Wirtualna Polska like Google and Facebook. It directs AI to advertising
Andrzej Kamiński: from RASP to WP
The main customer service, agency and regional sales will be managed by Andrzej Kamiński as Sales Director, who will also report to WP Brand Studio, an in-house content marketing agency. Andrzej Kamiński joined WP’s advertising office in April this year. He has been leading sales teams for 23 years.
For the past 16 years he has worked at Ringier Axel Springer Polska, first as Digital Sales Director and then as Agency Sales Director. Previously, he held the position of Advertising Director for “Przegląd Sportowy” at Marquard Media.
In the second quarter of 2024, Wirtualna Polska Holding with an increase in revenues by 5.9%. to PLN 380.84 million, recorded a decrease in adjusted EBITDA by 1.8%. to PLN 98.41 million and net profit from PLN 33.59 to PLN 19.1 million.
In the second quarter of this year, the revenues of the media and subscription division of Wirtualna Polska Holding increased by only 3.1 percent to PLN 180.67 million, and in the entire last half year – by 2.5 percent to PLN 347.05 million. The company’s total revenues grew 5.9 and 9 percent, respectively, during these periods, driven by the travel segment.
