Agnieszka Wasilewska, serving as CEO Ogilvy Polandwill lead the integrated structure and, together with the management team, will be responsible for its future functioning, including the efficient implementation of the integration process.
Within the new agency, client teams will be established, managed by Urszula Śpiewak (Ogilvy) and Helena Olecka (Grey), taking on the newly created roles of client service directors.
Maciej Twardowskicurrently executive creative director at Ogilvy, will be promoted to the position of creative director connected structures. Marek Górski and Jakub Kopiczyński, creative directors at Gray, will remain in their roles, reporting directly to Twardowski. Elżbieta Twardowska, chief strategy officer at Ogilvy, will be responsible for the comprehensive management of strategic capabilities.
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Additionally, Katarzyna Walewska-Napiórkowska will be promoted to the role of Managing Director of Ogilvy PRwhich is the result of the development of the company’s PR & Influence business, which was created two years ago as a result of the merger of the Influence (Ogilvy) and Corporate PR (Grey) businesses.
Hogarth Polska established, Śmiłowski and Korolczuk leave
The integration also results in the creation of the Hogarth Polska structure in cooperation with global partner, Hogarth Worldwide, an in-house production company offering a wide range of production services (broadcast, content, digital), led by Anna Green (previously Head of Gray Production).
Adam Śmiłowski, current CEO of Gray, and Jakub Korolczuk, Executive Creative Director of Gray, will leave the agency at the end of 2024, supporting the integration process of the structure until then.
“Gray joining Ogilvy is a great time. We are having a great time, winning new clients and are a leading creative network. Ogilvy Polska, by offering comprehensive communications solutions that have a real impact on clients’ businesses and are highly valued by them, plays an important role in building this position,” said Patou Nuytemans, CEO of Ogilvy EMEA.
Agnieszka Wasilewska, CEO of Ogilvy and Gray Polska, added: “We are delighted to welcome Gray to Ogilvy. By combining the skills and talents of both our agencies, we will be able to provide even more advanced solutions to clients, supporting them not only in the area of brand communication creation, but also in production.
