Palmeiras must continue the company that will sponsor the men’s team uniform from 2025 onwards at the beginning of October. Therefore, there is a tendency for Crefisa and Faculdade das Américas, the company owned by president Leila Pereira, not to put their brand on the alviverde uniform. after ten years.
According to ge, the aim is to seek around R$150 million from new partners, without exclusive links, as is the case with current sponsors.
The amount represents a significant increase for the club, which earned R$81 million fixed from the contracts with Crefisa and Faculdade das Américas, reaching R$120 million with bonuses for achievements.
Furthermore, the values applied since 2019 are maintained without adjustment in the 2021 contract extension, for all uniform areas.
Palmeiras’ marketing department has already completed the company’s competition period. The brands involved in the negotiations remain confidential. To reach R$150 million, the club is targeting different agreements for all available uniform areas.
According to the established contract, Crefisa and FAM can cover the offer, but everything indicates that the company should not focus on areas with less uniform visibility.
