For the autumn, Nieruchomosci-online.pl is planning the most intensive advertising campaign in its history. We will see advertising spots during prime advertising times and during the most popular productions of TVN, Polsat and TVP.
Nieruchomosci-online.pl will use the power of social media
The TV campaign will be supported by online activities. To reach the largest possible group of people interested in purchasing real estate, the ads will be displayed on popular social networks. The brand will be best known to users of Facebook, YouTube, Instagram and TikTok.
The activities take place from August 25th until the end of October.
Campaign as part of the autumn television schedule
For the first time, Nieruchomosci-online.pl’s television advertising will be carried out in cooperation with TVP. Space has already been reserved for advertising alongside the most watched TV programmes. The advert will be available to viewers of the following series: M jak miłość, Na dobre i na evil, Korona Królów and programmes such as Familiada and One of Ten.
The brand will also appear again on TVN in productions such as Na Wspólnej, Dzień Dobry TVN, Superkino on Fridays and many others. Sponsorship advertising will also be carried out on Polsat and partner broadcasters such as: Polsat 2, Polsat Film, Polsat Seriale, Stopklatka, TV4 and TV6.
Morning and afternoon radio broadcasts
In the morning and afternoon, the Nieruchomosci-online.pl brand will also be advertised on radio stations. Based on the preferences, age and income of the listener group, Radio ZET and Tok FM were chosen to carry out advertising activities.
All activities will be carried out in such a way as to reach a specific group of recipients as accurately as possible. The advertiser’s goal is to attract new users who are interested in purchasing real estate and, thanks to advertising, will implement their plans using the services offered by the Nieruchomosci-online.pl portal.
Strong support thanks to online activities
Activities aimed at increasing brand awareness will also be carried out on the Internet. Thanks to the wide reach of Nieruchomosci-online.pl, they aim to reach new target groups, in this case focusing on younger recipients.
In this case, the benefits of using the portal will be promoted thanks to short videos that are popular among users of the largest social networks.
Alicja Palińska, who as brand manager is responsible for implementing the campaign, emphasizes that the prepared activities will promote all the useful features of the portal that are appreciated by its users.
– A practical and simple mobile application, map search and notifications about new offers are the most used features when searching for the property of your dreams. When we asked those who visited our website, we learned that they value us for our transparency and functionality. That’s why we invite new people to search together for the most pleasant space where people who want to buy properties meet sellers. – says Alicja Palinska.
