Kalina Ben Sira is one of several new stars of Telewizja Republika introduced Thursday during the presentation of the autumn programming. Wirtualnemedia.pl was the first to report that Edyta Lewandowska, Ewa Bugała and Karol Gnat, previously associated with Telewizja Polska, would also join the station’s team.
Kalina Ben Sira on TV Republika about beauty
On the other hand Kalina Ben Sira will host her own beauty series on Republika TV. It has not yet been revealed what it will be called and when exactly it will be broadcast.
– I will say very boldly: I know perfectly the needs of Telewizja Republika viewers, I have been involved in the beauty business for over 20 years – said Ben Sira during the presentation of the program.
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She also announced what will be on her show. – What is most important to me is Mr.rio and its credibility, of course education, but it will also have entertainment, information about what is happening in the beauty market, what are the latest trends – she calculated.
– We want to be absolutely credible, we want to reach out to conscious women and those who are just looking for their path. The most important thing for me is to gain their trust. And my dream is to create the Republic of Women television, she added.
Kalina Ben Sira started in January 2021 directs, together with Marzena Rogalska, the series “Start from scratch”, broadcast by TVP2 right after “Breakfast Question”. Previously, she was at Polsat Cafe host of the programs “Beauty Inspector” and, together with Katarzyna Skrzynecka, “7 Wishes”. In Chillizet he hosted the program “Four Sides of Beauty”.
On her website, Kalina Ben Sira highlights that she is the founder and owner of the La Perla chain, which includes clinics, SPAs and a medical center, as well as the cosmetics brand Beaty Box.
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According to Nielsen Audience Measurement data, in July 2024, TV Republika’s average minute audience was 192,028 viewers, and its audience share was 3.92%. (compared to 0.08% a year earlier). In this regard, the broadcaster ranked second among news channels, behind TVN24.
