Meloradio will play from Monday, September 2nd music in the CHR Dance format, aimed at people aged 20 to 30. The station’s new programming will be “Meloradio – we are accelerating”.
– Nova Meloradio will be the youngest station on Polish air. A relaxed station, full of energy, light content, spontaneity and smiles. We will mainly hear the latest rhythmic songs on the air, always at a fast pace – says Krystian Karwaszewski, editor-in-chief and program director of Meloradia.
– The program is aimed at young people who value a stress-free life and who seek excitement and fun. Every day, a new Meloradio will give the power of positive vibrations and increase the rhythm of everyday life – he adds.
Meloradio dominated by music for young people
At the same time the broadcaster will change its visual identity, sound design and narrator’s voice. – We are repositioning Meloradio, directing it towards a completely new target audience, thanks to which our programming offer will now cover the entire age range of recipients – emphasizes Adam Fijałkowski, Vice President for Programming at Eurozet Group.
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– Meloradio is picking up the pace, becoming a perfect complement to the Eurozet Group’s radio portfolio. Until now, there was a lack of a station aimed at young audiences, he notes.
The station’s focus on music is emphasized by the fact that information services (also with local, cultural, driver news, weather forecast) will be on the air a little before each hour, from 7:00 am to 6:00 pm. – Therefore, Meloradio will already be playing music when others provide information – it was noted in the statement.
New Meloradio programs
In the new Meloradia schedule pthe morning broadcast “Good morning everyone”, broadcast between 6:30 and 10:00, will be hosted by Waldemar Darłak, supported by Karolina Szybowska and Marcin Sikora. Then, for four hours, the musical section “We’re picking up the pace” will be broadcast.
The program will be broadcast from 2:00 pm to 6:00 pm “Freak” by Norbert Bieńkowski (moved to Radio Złote Przeboje’s Meloradia) with fun information and competitions. From Monday to Thursday, from 6 pm to 10 pm, Adrian Nowak will perform hits, talk to stars and listen to listeners from the band “Spotlight”. On Fridays at 6 pm-8 pm the hit list “30. “Meloradia”, and for the next two hours – the band “To jest week”.
However, on Fridays and Saturdays At 10pm there will be party music from the most famous DJs.such as, among others, Tiesto, Armin Van Buuren, Claptone, Sam Feldt, Don Diablo, Alok and Amelie Lens.
On Saturdays and Sundays, the “To jest week” segments will also be broadcast (from 10:00 to 15:00 and from 15:00 to 20:00), hosted by Alicja Myśliwiec and Piotr Opoka.
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With the start of Meloradia’s autumn programme, the “Quick Money from Meloradia” competition will begin, in which cash prizes will be available for collection on the day of their achievement.
According to Radio Track’s study, from May to July 2024, Meloradio had a 1.1 percent share of the listening market, compared to 1.2 percent a year earlier.
