Media Panel is a full-service PR platform founded in Prague, Czech Republic by Tomas Berger. It offers, among others: traditional media monitoring and social media (television, press, radio, internet and social networks), but also virtual press offices and tools for sending emails and press releases.
– We offer not only monitoring, but also advanced analytics, all on a single platform. As a Mediaboard, we have a wide range of skills, solutions and functions tailored to the needs of each client. Many of them came as a surprise even to me – an experienced specialist – during the first conversations with Tomas about entering the Polish market. – says Marcin Szczupak, president of Mediaboard Polska, to the Wirtualnemedia.pl portal.
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The new player will offer comprehensive media monitoring services and complementary solutions for brand communication and public relations management. Clients will have access to media data, management of contacts with journalists (including medialist and mailing solutions), and will also be able to create a virtual press office and manage the brand’s entire media system independently or with the support of a dedicated team. analyst.
The company has been operating in the Polish market since July this year. It will officially enter the market in September.
Mediaboard is now in four European markets
Mediaboard has so far operated in the Czech Republic, Slovakia and Croatia. Poland will be the fourth and largest market in the region where it will debut.
– We are the most widely used social media monitoring tool in the Czech Republic and Slovakia, and it was a natural step for us to expand into new markets, such as Poland and Croatia. We have clients to whom we provide global media monitoring services – including many international brands. Poland is another strategic market for us, and entering it is a consistent step in fulfilling our mission, which is to become a leader in social media monitoring in Europe, Marcin Szczupak tells Wirtualnemedia.pl.
Media monitoring offered by Mediaboard Polska will cover not only Polish media, but also foreign ones.
– Poland serves as a regional headquarters for many companies from Central and Eastern Europe. We will also serve the entire CEE from here. We know that the Polish market is demanding and competitive, the entry process was carefully prepared, taking into account the requirements of the companies operating there. From the very beginning, we approached the entire process with great respect, but at the same time with the conviction that our innovative idea of media services will be positively received and will meet the needs not only of companies, but also of the public and sports sectors – explains the CEO of Mediaboard Polska.
– Mediaboard operates globally and our headquarters in the Czech Republic, Slovakia, Croatia and Poland allow us to provide services worldwide. Thanks to this, our clients have access to media monitoring both in the local and international markets, which is crucial for global companies – adds Tomas Berger, CEO of the Mediaboard Group.
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Marcin Szczupak has many years in the media monitoring industry
Marcin Szczupak co-founded the first agency in Poland specializing in media analysis – Press-Service Monitoring Mediów (today PSMM Monitoring&More). He was associated with the company for a total of 17 years, of which more than two years were spent in the key position of Director of New Business and Research. He left the agency in the middle of this year.
As a media research specialist, Szczupak has worked on projects for hundreds of international corporations, ministries, law firms, marketing and public relations agencies. He acts as an expert in projects aimed at developing professional competence standards. He has participated in the creation of standards for such professions as information and media reporting analyst, website traffic analyst, information broker (researcher), website content manager and information management specialist.
Marcin Szczupak is also an academic professor, cooperating with universities such as Jagiellonian University, Collegium Da Vinci, Poznań University of Economics and WSB University.
Graduated from the Poznań University of Social Sciences, where he majored in public relations, and from the Poznań University of Management and Banking, specializing in management and marketing.
In the Polish media monitoring market, the Institute of Media Monitoring has made several acquisitions in recent months. In January this year, the group took over the competitive Newspoint, and shortly afterwards acquired controlling stakes in the competitive PSMM Monitoring & More and Newton Media Polska. Thus, in the traditional media monitoring market (TV, radio, press), the IMM Group has become the dominant player.
