GPD Agency in 2023, it generated PLN 124.73 million in revenue, an increase of 0.3%. less than a year ago. The agency has been serving the Lidl chain of stores for years, and last year it also prepared a private label campaign for the German market.
In addition, it has created advertisements for, among others: Delecty, D-Vitum forte, Bakalland, Frugo Energy (started permanent service of this brand), John Dog, Doppelherz, Łaciate and Spółdzielcza Grupa Bankowa (after the tender won in autumn 2022). Revenues from domestic contractors increased from 85.11 to 100.9 million PLN, and those from foreign contractors decreased from 39.89 to 23.83 million PLN.
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In the report, the company calculated that during the implementation of the projects it tested and implemented new tools, including: widely understood artificial intelligence to automate activities, as well as track software, Unreal Engine and LED technology in video productions.
Fewer employees at GPD Agency
The operational activities of the GPD Agency cost PLN 106.08 million in 2023, which is 4.5% more than in 2023. more than a year ago. This mainly results from an increase in expenditure on external services from PLN 54.07 million to PLN 59.95 million.
However, wage costs decreased from PLN 31.86 to PLN 30.35 million, and social security and other employee benefits increased from PLN 5.82 to PLN 6.12 million. The agency has reduced the number of full-time employees: on an annual average from 325 to 297, and at the end of last year 291 people worked there.
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The company’s profitability was also worsened by a decrease in other operating income from PLN 723.8 thousand to PLN 284.7 thousand. PLN, as well as an increase in other operating expenses from PLN 102.9 thousand. up to PLN 1.09 million and financial costs from PLN 71.9 thousand to PLN 309.7 thousand. zloty.
GPD Agency achieved PLN 17.84 million of operating profit and PLN 14.04 million of net profit in 2023, compared to PLN 24.14 and PLN 19.27 million, respectively, a year earlier. Last year’s net profit was entirely allocated to supplementary capital.
By 2024, GPD Agency plans to develop and implement new technologies. – The long-term goal is to maintain the leading position in the country and achieve the position of a significant agency in the European market. The company assumes automation of activities, continuous development and optimization of the service portfolio, taking into account the changing expectations and preferences of customers – it was calculated in the report.
In the chart below, the current financial year is 2023 and the previous one is 2022