Julia Zugaj He has 3.8 million followers on TikTok alone, 1.3 million on Instagram, and 556,000 on YouTube. subscribers.
Although she has been building her media career for at least several years, she is only now entering the “premier league” of influencers. This is thanks to “Dancing with the Stars”, in which the 24-year-old has become a participant. He will make his debut on the dance floor on Sunday, when Polsat will air the first episode of the new edition of the show.
Julia Żugaj leaves Team X
Żugaj built her career in Team X, a group of young influencers, now infamous for the Pandora Gate scandal. After parting ways with Team X, Żugaj continued her career not only as an internet creator, but also as a singer – she released several singles that are popular among her young fans.
Already in 2019, the influencer had already won her first advertising contracts (LG, Always). However, she became more famous in the national media in March of this year due to the “greetings scandal”. What was it? The influencer allegedly broke her own rules for greeting fans from the camps. A recording appeared online in which Julia Żugaj greeted a fan who was absent from her camp. This caused a huge storm in the “Żugajki” fandom, for which she later had to explain herself in the media.
“The video that most people probably saw was literally 30 seconds long. This TikTok meet and greet was a class dedicated to just photos,” the influencer told Plejada.
Another wave of interest was brought to the creator… Robert Lewandowski. The Polish national team’s striker received a question from “Fakt” during the pre-match press conference. “Robert, your form has clearly improved lately. I would like to ask if this has anything to do with the meeting with Julia Żugaj and whether you became a Żugaj after that meeting.” Lewandowski just laughed and half of Poland started asking who this young lady was. The question probably referred to the advertising campaign of the national team’s sponsor, of which Julia Żugaj was the face.
To look: Popular actress on “Dancing with the Stars”. He stars in a hit competition series
“A meticulously constructed image”
What makes Julia Żugaj stand out from other influencers?
– Firstly, she is authentic and manages to establish close contact with her followers. A positive and energetic personality attracts young people who identify with her. It is not associated with any media scandals or crazy fighting federations. – just like her colleagues from Team X – explains Paulina Stępień, Co-CEO of PR agency AP Communication, to the Wirtualnemedia.pl portal. – Young people are also tired of influencers who are “out of touch with reality” and do not share their values. And I think this carefully constructed image brought her to Dancing with the Stars, which will only increase her popularity – adds the expert.
– Hers The phenomenon results from the fact that the creator does not try to force herself to reach everyone and records material that appeals to people of all ages, but is aimed at specific audiences. Thanks to this, she carries out activities that build loyalty in this group, and the “Żugajki” group is active and involved in its work – explains the popularity of the young star, Angelika Wysocka-Zaręba, marketing manager of the LifeTube agency.
According to the expert, the key to understanding Julia Żugaj’s career is consistency in her actions.
– I think her popularity is perfect proof that if you know your audience well, a creator can manage their career more consciously. Julia Żugaj is an example of a creator who has her own style and personality and continues to follow her chosen path. This seems like a simple recipe for success, but it is not necessarily used successfully by everyone in this industry. Today, we see more and more influencers who want to please everyone, especially brands, which paradoxically reduces their effectiveness and credibility – Angelika Wysocka-Zaręba tells us.
To look: Ibisz, Margaret, Żugaj, Blowek and Janiak in the OLX campaign
A strong personal brand Żugaj
Paulina Stępień highlights that Żugaj already has a strong personal brand, and this is a strong card in negotiations with advertisers.
– I see that Julia is steadily building her career, which means that brands have to fight for her attention. Like many influencers of a similar scale, she can choose only the largest brands or develop her own business projects. As a result, smaller brands may have difficulty establishing cooperation if their offer is not consistent with their image and professional goals – the founder of the AP Communication agency analyzes for Wirtualnemedia.pl.
According to Angelika Wysocka-Zaręba, when talking about Julia Żugaj’s marketing potential, one cannot ignore the way she approaches the issue of responsibility towards her very young audience. These are also conscious decisions.
– In my opinion, Julia Żugaj has been very conscious of her career and development since the beginning of her online activity. She defined her target audience right from the start, which allows her to create content and products that are more tailored to them. She also knows that being an idol for younger audiences comes with a lot of responsibility. Of course, in her activities she rightly avoids controversy and tries to set a good example for children and teenagers. – a LifeTube marketing manager comments to Wirtualnemedia.pl.
