On its online quantitative research platform, IQS has introduced three AI-powered solutions that help create questionnaires, provide automatic coding of open-ended questions, and check respondents’ responses for content and context.
“Our team of developers has effectively translated many years of research and technology know-how into an intelligent digital tool that not only automates processes but also increases the quality of data obtained from our Opinie.pl panel to a level that previously required time-consuming analysis. IQS’s ecosystem of AI solutions, developed since 2023, sets a new standard in CAWI research, ensuring accurate and effective analysis on an unprecedented scale,” said Piotr Szczepanik, CTO of IQS.
Piotr Szczepanik, CTO at IQS. Photo RM
The AI Assistant developed in IQS allows you to generate a survey based on specific requirements and instructions. If necessary, it helps to refine the questionnaire and find useful information. This functionality improves the survey workflow, which translates into a better experience for platform users.
Another implementation is the automatic coding of open-ended questions; it allows you to categorize the answers based on the code key provided or to create one based on the question and the answer. The Omnisurv platform thus gains an extremely useful functionality that can be applied to a series of studies/questions relating to spontaneous brand awareness, strong or weak product characteristics, etc.
A solution that is not visible to Omnisurv customers from the platform level, but is extremely important for the entire survey process, is SpamDetector, which watches over the quality of responses to open-ended questions and automatically checks respondents’ statements in terms of content and context, also preventing them from completing the survey without providing a qualitative answer.
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Omnisurv is an original IQS platform used to conduct quantitative online research in a do-it-yourself or collaborative way (in collaboration with a researcher). The platform allows for quick research on concepts – advertising slogans, names, logos, advertisements. Thanks to it, it is possible to easily check the penetration of categories/brands, the intensity of attitudes and preferences, as well as the reactions of Polish women to everyday events. Projects are carried out both on a nationally representative sample, with the possibility of greater precision, and on targeted samples. It is also possible to create a targeted sample adapted to the specific needs of the client.
