As explained in the announcement, cooperation with a well-known LaLiga club will allow the Group to strengthen local brand recognition Post. Spain is one of the fastest growing markets for the InPost Group, with over 8,000 OOH collection points. In the first quarter of 2024, the number of InPost points in Spain increased by 87% year-on-year – described.
– I am proud to become an Official Partner of Atlético Madrid. Diligence, commitment and determination – these are our common characteristics. Expanding the InPost Group’s sponsorship portfolio to include cooperation with one of the world’s best football clubs confirms our ambitions for further development and expansion. I believe that thanks to this alliance, millions of Spanish football fans will fall in love with InPost deliveries, says Rafał Brzoska, founder and CEO of InPost.
To look: InPost strengthens its management in France and Great Britain
InPost is developing its sponsorship strategy
The sponsorship agreement includes InPost’s presence with parcel lockers at the Civitas Metropolitano stadium. The brand’s advertisements will be displayed during matches, both on the pitch on LED banners and outside during LaLiga matches, and will also be visible in the fan zone under the stadium. InPost will also become an official supplier to Atlético’s store – fans will be able to collect their purchases, including new season jerseys, from the network of parcel lockers and PUDO points.
Users will also have access to special promotions to meet their favorite players or participate in exclusive events.
To look: Already 37 thousand InPost Parcel Lockers. They have surpassed an important milestone
As part of the agreement and the commitment of both companies to sustainable development, InPost and Atlético Madrid will create a Sustainable Development Council.
– We are delighted to welcome the InPost Group to our sporting family. If there is one thing that characterises us, it is the fact that we can go against the tide to achieve our dreams – we are true fighters. We believe that InPost is the perfect partner to accompany us in the coming seasons as we strive to stay at the top and win more titles, doing so in a different way to others – with humility, professionalism and constant work – comments Óscar Mayo, COO of Atlético Madrid.
This is another sports partnership for InPost. The logistics group is also an official partner of English Premier League club Newcastle United, the most frequent runner in the Tour de France, and a strategic sponsor of the Polish national football team. InPost, as part of the InPost Sport Team project, is also sponsoring Polish Olympic athletes led by Natalia Kaczmarek and Wojciech Nowicki.
