Globo and Sportv reach 56.5 million people with the 2024 Women’s Brasileirão

Regina Pierce

Globo and Sportv reach 56.5 million people with the 2024 Women’s Brasileirão
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O Brazilian Womenaround 2024 ended last Sunday (22), when Corinth won the sixth championship by defeating Sao Paulo in the final. With the broadcast of the 16th edition of the tournament, World English: Sports reaching 56.5 million people.

Sportv dedicated 83 hours of live broadcasts to CBFstarted in March, and recorded a 20% increase in participation, surpassing the last three editions.

A classic match between Corinthians and São Paulo for the second leg of the final was reached 10 audience points and has a 29% share in Greater São Paulo on Globo broadcast.

In Rio de Janeiro, which does not include state teams in its decision-making, the attraction generated 8 points in attendance and a 23% share. The data comes from Kantar Ibope Media.

In this edition, Globo’s biggest audience with Brasileirão Feminino was recorded in the second game of the semifinalswith the classic between Corinthians and Palm tree. The broadcaster gained 13 points and a 27% share in Greater São Paulo.

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