The Produkciak Gang in Biedronka stores creates 17 mascots from various product categories. They will be: Malwina raspberry, Grześ i Grażynka peas, Ziemowit potatoes, Pamela sausages, Sławek cheese, Patryk pierogi, Filomenki chips, Lucek ice, Lila ice, Marylka muffin, Szymek shampoo, Pola pasta, Pakosław paper, Celinka chocolate, Sebek juice, Wiki screwdriver and Biedronka app.
As part of the action You will receive one sticker for every PLN 69 spent on purchases at Biedronka. After another sticker, the customer will receive if for these purchases:
– there are fruits or vegetables,
– there are products on special offer (indicated in promotional leaflets and marked with the sign “Buy and get extra stickers”),
– the customer registers the purchase with the Moja Biedronka card or with the Biedronka mobile application,
– the customer will take a quiz on the Biedronka mobile application.
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Stickers can be collected on cards available in Biedronka stores or on the chain’s mobile application. Promotion does not include purchasesand alcohol, tobacco products, infant formula and refills (including phone cards, prepaid cards and other services).
“Gang of Producers”: how many mascot stickers
Mascots featuring members of the “Gang of Producers” are on regular sale in Biedronka stores for PLN 49.99. Each participant of the campaign will receive a mascot for 60 stickers or for 30 stickers and PLN 24.99.
A book about the adventures of the “Produkciak Gang” is available for 15 stickers. You can also buy it for PLN 14.99. The campaign will include three parts of the book.
The promotion runs until the end of November, and points can be accumulated until November 16th.. Books and pets will be available for collection until November 30th or while supplies last.
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The campaign is supported by an advertising campaign that covers all major communication channels.
Jerónimo Martins Polska, owner of Biedronka, has been at the forefront of the largest advertisers for years. As we recently described, in the first half of 2024 its tariff expenditure on non-internet media amounted to PLN 433.02 million, 55.7% more than last year (data from Kantar Media).
Mascots at Biedronka for 8 years
The Biedronka chain of stores has been running loyalty campaigns under the name Gang…. since 2016. In previous years, these included: Gang of newbies, gang of cuties, gang of homebodies, gang of cool guys, gang of smart guys.
Last year, the campaign was held under the name Gang Mocniaków. Customers could choose mascots in the shape of a sausage, orangeade, egg or croissant. To collect the mascot, it was necessary to collect 60 stickers.
