Anyone who buys a bouquet of flowers in a supermarket is buying ready-to-use items: the bouquets look almost the same, are pre-made and are not completely individual. It is unimaginable to her today that florist Svenja Richter-Jung comes from exactly such an assembly line company. In her flower shop, she creates delicate wedding bouquets, colorful funeral wreaths and elaborate arrangements in summery hues, all custom-made for her clients.