In a move led by Destra, a reference in brand licensing in Brazil, the National Football League (NFL) continues to expand its brand presence in the Brazilian market.
The American football league will have new products after playing its first game in Brazil. With Gocase, for example, people will have a choice of bottles, thermal cups and phone cases from all 32 teams in the league. With Compactor, you will have pens and markers from the NFL and some of its teams. Xeryus is leading the way in launching backpacks and sports bags.
“We are very excited to present a product that further connects Brazilian fans with the league, expanding its reach and increasing the passion for the sport across different market sectors”, commented Luiz Acorsi, brand manager at Destra.
In 2024, Destra leveraged the first NFL game in Brazil to expand the league’s brand presence in the country. The partnership included brands such as Approve, Renner, C&A, and Cacau Show.
“The partnerships we have signed offer a wide range of products, from personalized items, high-appeal accessories, to clothing from casual to streetwear lines,” comments Caio Dias, the company’s commercial manager.
