Monster Media Group, as an advertising broker, sells the offers of websites founded by Mariusz Składanowski Detywatory.pl, JoeMonster.org, mistrzowie.org and Komixxy.pl with funny graphics and videos posted by Internet users. To this extent, it also supports Składanowski’s websites on other topics, including: Faktopedia.pl, Piekielni.pl, Pewex.pl and Stylowi.pl.
Demotywatory.pl and Mistrzowie.org reached their peak of popularity more than a decade ago, when they were visited by up to a quarter of all Polish Internet users. For example, in January and February 2012, Demotywatory.pl Group had almost 5 million users and almost 26 percent. share.
Demotivators and Champions are not so popular anymore
After that, its results dropped significantly, as did other funny media sites. In March this year Detywatory.pl attracted 2.59 million users (which gave 8.74 percent reach), JoeMonster.org – 1.42 million (4.79 percent) and mistrzowie.org fell outside the top ten in this category (data from Mediapanel).
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Monster Media Group sells the advertising offer of Mariusz Składanowski’s websites, while the publisher of most of them is MSI. It is registered as a business activity of an entrepreneur, therefore it does not submit financial reports to the National Court Registry Office. Therefore, it is unclear how much of the total revenue of the websites is accounted for by MSI.
However, Monster Media Group’s financial reports from the past few years are in decline. In 2023, the company generated revenues of PLN 1.27 million, up 26.7%. less than a year earlier (PLN 1.73 million).
It was possible to reduce operating costs much less: from PLN 1.51 to PLN 1.26 million. Expenses for external services decreased from PLN 1.26 million to PLN 981.1 thousand. PLN, and salary costs increased from PLN 204.9 thousand to PLN 235.3 thousand. zloty.
As a result, profitability at the operating level decreased from PLN 223.1 thousand to PLN 5.8 thousand. PLN, and in net terms – from PLN 204.9 thousand to PLN 5.8 thousand. zloty.
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This is another consecutive year of declines for Monster Media Group. In 2021, with revenues of PLN 2.15 million, it collected PLN 404.6 thousand net. zloty. However, the previous year was worsewhen Covid broke out: the company generated PLN 1.73 million in revenue and PLN 176.9 thousand. Net profit in PLN.
In the chart below, the current financial year is 2023 and the previous one is 2022
