Camisa 7, Botafogo’s fan partner program, reaches 70 thousand members

Botafogo reached 70 thousand members and reached the target set by John Textor, owner of SAF. The fans accepted the club’s challenge and joined the Camisa 7 program, reaching the milestone before the first leg of the Libertadores quarter-finals, against São Paulo.

Aiming to attract new members, Textor promoted the #BOTA70MIL campaign, setting a challenge to reach 70K before the match for the continental tournament. The goal was achieved just hours before the ball was rolling.

“Camisa 7” was launched in June 2021. After last season’s record, the program was reformulated and gained more space among black and white people.

In addition to check-in, experiences and discounts, new benefits are part of this initiative, such as beverage promotions at Nilton Santos and patch “The Most Traditional Star”.

Club members can also guarantee, in an unprecedented initiative by Alvinegro, 100% of tickets for the match against Palmeiras, at Allianz Parque, for the Libertadores