Furniture, computers, balls, and women’s pads move from business to school. Price? Brand promotion.
The next edition of Lidl Polska’s “Schools Full of Talents” campaign is underway. The goal is to support educational institutions by providing equipment and supplies. Children, parents and teachers collect Talenciaki, which are coupons that Lidl offers in exchange for purchases. The currency is exchanged for prizes from the catalogue. The discounter emphasizes that more than 10,000 people took part in the initiative in previous years. schools received awards worth more than PLN 35 million.
– The involvement of parents, students and citizens was very high. We all put ourselves forward and as a result, in one of the previous editions, we managed to win one of the main prizes. We collected more than 16,000. Talent – says Marek Śrębowaty, headmaster of the elementary school No. 2. Kornel Makuszyński in Pruszków. The coupon was worth PLN 250,000. PLN was financed there, among other things, by the equipment of a multimedia studio.
