O Botafogo entered into a sponsorship agreement with the lottery legalization company Prime Regulates for the club’s basketball team, which competes in New Basketball Brazil (NBB). The brand will be printed on the front strip and back of the team jersey until September 2025.
The partnership debuted last Saturday (12) when Botafogo played in the first round of the 2024/2025 NBB season. The team visited São José Basketball and won 81 to 70.
“Supported by the president of Botafogo, Durcesio Mello, and our general manager, Rafael Wiemer, we have entered into an agreement with great scope and ramifications. We have many surprises ahead,” said Marcelo Guimarães, marketing director for the “social and Olympic” zone in Botafogo.
As part of the partnership, the club also announced ‘Botafogo Premia’, a platform that will offer fan prize draws through the sale of capitalization bonds. Part of the amount collected in the campaigns will be donated for investments in the club itself and in charitable institutions.
This is not Prime Regulariza’s first investment in the national sport. The company was also recently announced as a sponsor of Brazil’s main soccer team. Fortaleza. Until the end of 2025, the brand will be displayed on the front hem of the Ceará club’s shirt.