“When it comes to managing their tokens, these companies are facing a fragmented landscape,” Chen said in an interview. “It’s a mix of non-custodial wallets, web-only solutions, with the need to use a smart contract for distribution. So if I’m the head of operations for a new token protocol, I have to manage at least two different relationships, manage two to three different integration points, and all the while trying to have a successful mainnet launch. It’s a tactical nightmare.”
