Advertising executive Washington Oliveto has died at 73

Victor Boolen

Advertising executive Washington Oliveto has died at 73

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The publicist and writer Washington Oliveto died this Sunday, the 13th, at the age of 73 in Rio de Janeiro. The information was confirmed by Kopa Star Hospital, where he was admitted. He was recognized for several creations such as the Unibanco couple and Bombril boy.

Of Italian descent, Oliveto was born in September 1951 in the capital, São Paulo, where he was raised by his housewife mother and paint salesman father.


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