Sony introduced the Xperia 1 VI and Xperia 10 VI on May 15 and made fans of small flagships wait for the Xperia 5 VI. However, this model may have been rejected.
According to a recent press conference attended by two Sony CEOs, Sony will not release a new model in the Xperia 5 series. K-Tai watchInstead, Sony plans to continue selling last year’s Xperia 5 V, a decision that will apparently affect both domestic and global markets.
What happened? The move is reportedly due to a change in consumer spending habits. Sony has seen an increased number of Xperia 5 V users switching to the 1 VI, compared to the relatively small number of 5 Series users switching to the 1 V in the previous generation (shown in red below).
No decision has been announced regarding Sony’s marketing strategy for 2025. There is a chance that the 5 Series will return, with some tuning to better adapt to new market requirements. However, such plans are known only internally.
We’ve reached out to Sony for comment and will let you know if we hear anything new.
Source
