Apple has announced additional features for its Business Connect program, giving businesses more control over how they appear to customers in the Apple ecosystem. The big new addition is Business Caller ID, which will be enabled from next year and will allow businesses to display their name, logo and department when contacting customers. This will help users distinguish genuine calls and emails from spam.
The new addition will also roll out across Apple Maps, Wallet and Mail for businesses and service providers of all sizes, whether they’re online-only or have a physical retail presence. Business Connect will also allow businesses to customize their logo in Tap to Pay on iPhone, which will be displayed to customers when they make a purchase.
Apple Business Connect is free and open to all businesses (online and physical). This requires a entrance through an Apple account and comes with device management, 24/7 support and cloud storage for all business-related Apple devices.
