Does Google positioning still make sense in 2024?
According to research conducted by the IAB, positioning in 2021 ranked first in the list of forms of promotion in search engines and contextual networks (SEM). Considering that, according to Mediapanel, 27.2 million internet users use the Google search engine, it is worth considering the company’s presence in the website’s ranking.
Google positioning is a topic that has stirred up a lot of emotions and discussions for years. In 2024, the question of whether it is worth investing in SEO is still relevant. Due to the increase in online competition, website positioning can be crucial to the success of your business. Despite the constant development of technology and the emergence of new promotion channels, the Google search engine remains the main source of traffic for websites. That is why taking care of your visibility in search results is so important.
On the other hand, we cannot forget the constantly changing algorithms. The search engine is constantly improving its methods of evaluating websites. This allows you to provide users with the most valuable content. Positioning strategies must therefore be flexible and adapted to current needs. It is therefore good to use professional services offered by, for example, website positioning at Tense Group.
How important is content marketing for online promotion?
One of the key aspects of effective SEO is creating valuable content. In 2024, this approach is more important than ever. Google increasingly values websites that provide real value to users, not just optimize for keywords. It’s easy to fall into the trap of using AI to generate content. It requires human intervention in the text that’s created. Then it won’t be “artificial” or full of stereotypes or unverified sources.
Adapting content to search engines will continue to play an important role. If you want to achieve high positions in Google, first of all, you need to remember the EEAT principle, that is, experience (Experience), expertise (Experience), authority (Authority) and trust (Trust).
Do you want to rank high on Google? Remember the EEAT rule.
When it comes to content posted online, it should be valuable and authentic. It is important that the articles you publish answer the most common questions that internet users have and are based on expert knowledge.
Tip: It’s worth including long-tail phrases in your content. These are more detailed keywords that are tailored to specific queries.
Also, think about additional amenities. Voice searches are already growing in popularity. Therefore, you should think about optimizing your content in this regard. More about this at: https://www.grupatense.pl/cennik/.
PPC: Use Paid Campaigns to Promote Your Business Online
PPC – Pay per click is the term for paid online campaigns. Paid Google Ads offers the opportunity to promote your company’s website, products or services. This not only ensures that you reach a wide group of potential customers, but also increases your business’s online visibility and, consequently, sales.
Paid campaigns make it easy to precisely target your ads. In practice, they reach people who are interested in the products or services you offer. All you need to do is choose the right keywords, location, or age range of your audience.
One of the most popular tools is Google Ads. This is confirmed by a report from Hubspot: Up to 63% of Internet users click on Google Ads. Using the tool, you can create text, graphic or video ads. They appear in Google search results or on partner websites. This is an opportunity for every entrepreneur who wants their business to be successful online.
Cost optimization is another significant element of a PPC campaign. This involves the option to set the budget you plan to use for advertising, as well as determining the highest amount you can afford to pay for a click. Effect: Better control your expenses and save time and energy to focus on achieving the best results.
The last important aspect is the analysis of the campaign results. Thanks to the tools, you can access detailed statistics. These include, for example, the number of clicks, cost per click and conversions. This way, you can monitor and improve your advertising strategy and maximize the effectiveness of your promotional activities.
Build relationships on social media and reach potential customers with services or products
The Gemius report shows that among real users of social networks in Poland, there are more women – more than 14 million – than men – more than 13 million. Furthermore, the age group of 55-75 years old is the one that uses social networks the most (more than 6 million), and slightly less, more than 5 million, are people aged between 35-44 years old. Only in third place are people aged between 25 and 34 years old (more than 4 million). Furthermore, social networks are used most frequently by people with higher education (more than 9 million), secondary education (more than 8 million) and primary education (more than 5 million). Therefore, there is a lot of room for companies that want to shine with their services or products on social networks. Which social media should you choose to start promoting your business online successfully?
How to build relationships effectively on social media?
Here are some helpful tips:
- Know your target group: To effectively reach potential customers, you need to understand who your audience is. Collect information about their age, gender, interests, and purchasing preferences. This will help you tailor your content and communication style to their needs.
- Create valuable content: The quality of the materials you publish is crucial for building strong relationships with your audience. Try to provide valuable content that is interesting and useful to your target audience. Remember about the variety of formats – in addition to text posts, also use photos, videos or infographics.
- Be active and engage in dialogue: It’s not enough to just publish content – it’s also important to engage with your audience. Reply to comments, respond to private messages, and participate in discussions. This will show that you’re open to your customers’ needs and take their opinions into account.
- Use analytical tools: Monitor the effects of your social media activities. Use analytical tools for this purpose. This will allow you to assess which content is most popular and adapt your strategy to the results obtained.
- Build relationships with influencers: Collaborating with people who have broad reach and authority in a given industry can be beneficial. This allows you to reach a wider group of potential customers and increase your credibility.
Effective online promotion relies on three key elements: compelling and consistent content, effective use of marketing tools, and ongoing monitoring and analysis of results. Remember that online success depends on the skillful combination of these aspects and the flexible adaptation of the strategy to changing conditions.
Author: Izabela Bińkowska – Senior Content Specialist
