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Google launches Gemini Ultra, its most powerful AI, for 22 euros per month

The company unifies its AI brand image under the umbrella of Gemini, which replaces Bard, and announces a mobile app for its intelligent assistant.

Google is making progress in monetizing its commitment to generative artificial intelligence while unifying its brand strategy under the Gemini umbrella. The company has announced a smart assistant for consumers, called Gemini Advanced, which uses its most powerful AI model, Gemini Ultra , for the first time. The subscription price is 21.99 euros per month, with a two-month free trial. The fee is in line with offerings from competitors such as Microsoft Copilot Pro and OpenAI’s ChatGPT Plus .

This version of Gemini in English for computers is available today in more than 150 countries and territories, including Spain . Google, which like the rest of the technology companies has the challenge of demonstrating the positive impact of AI on its bottom line, has assured in a press conference that its goal is to launch it in more languages soon, without specifying dates.

The digital giant has also announced that subscribers to this plan, called Google One AI Premium , will be able to use Gemini “soon” as an intelligent assistant in productivity applications such as Gmail, Docs, Sheets, Slides and Meet. The subscription also includes the 2Tb cloud storage service that is already offered under Google One Premium.

“Gemini Advanced not only allows for longer and more detailed conversations, but also better understands the context of previous requests,” explained Sissie Hsiao, CEO of Google.

Goodbye Bard

Google has also ended the Bard brand, the chatbot it launched last year to compete with OpenAI’s ChatGPT . The assistant has been rebranded as Gemini , “with the goal of simplifying” the branding of its AI strategy and reflecting “the advanced technology at its core,” says Sissie Hsiao. The free version of Gemini (formerly Bard) uses Gemini Pro, a less powerful version than the paid Ultra, and has been available in Spanish since the beginning of February.

The commitment to the Gemini brand is also carried into the field of productivity tools, so Duet AI is renamed Gemini for Workspace . The name change also carries over to Google Cloud enterprise customers.

Gemini mobile app

Likewise, the company has launched the Gemini application for Android and iOS mobile phones. This conversational and multimodal assistant is available today in English in the United States, and will arrive next week in more countries in English, as well as Japan and South Korea. The company says it is working with European regulators to ensure it complies with EU digital regulations, and hopes to launch the app in Europe “very soon.”

Users will be able to use Gemini as the main smart assistant on their Android phones if they wish, replacing Google Assistant . In addition to direct access to the application, the assistant can be “called” using various formulas, such as the “Hey Google” voice command or the power button.

Sundar Pichai , CEO of Google, stressed in a statement that Gemini Advanced improves the experience when it comes to “reasoning, following instructions, coding and collaborating creatively.” Last December, the company launched Gemini, its most advanced natural language model, to stand up to the technology of OpenAI, the great partner of its rival Microsoft .

Pichai indicates that Gemini Ultra “is the first to surpass human experts in mass multitasking language understanding.” Ultra is the most powerful version of the three that Google introduced in December, but it has not been released until now due to the need to refine the model with fine-tuning and human reinforcement learning.

Gemini is a multimodal AI model, that is, it can generalize and understand, operate and combine different types of information, such as text, images, audio, video and code languages.

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