In 2006, sharing content digitally wasn’t that easy. For example, if you read a text on ZEIT ONLINE – about the DFB team’s semi-final exit at the World Cup – and found it so remarkable that you wanted to recommend it digitally, it was quite complicated: the link had to be in the address line of the browser, then you had to go to the platform or website where you wanted to share it and paste the link there again by hand. It doesn’t matter whether you wanted to share something by email, in a social media profile or elsewhere. In blogs you could often find a whole carpet of sharing icons, for each service separately. What wasn’t possible back then: Click on a small icon under the article to share it on all sorts of different platforms.