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Federal Association of Consumer Organizations: Consumer advocates are suing against advertising on Amazon Prime Video

The Federal Association of Consumer Organizations (vzbv) has announced a lawsuit against Amazon because the company wants to show advertising on the Prime Video streaming service in the future. Amazon has presented its customers with “a fait accompli,” vzbv boss Ramona Pop told the Handelsblatt . The change was announced at too short a notice and was being introduced without the explicit consent of the customers.

The vzbv initially warned the German Amazon subsidiary for “disregarding consumer rights,” said Pop. The lawsuit is expected to follow in the coming weeks.

According to Handelsblatt, consumer advocates see the placement of advertising as “a significant change to the contract” and, in accordance with legal requirements, the consent of users must be obtained. However, they were only informed about the change at short notice, the vzbv said. It is also a “hidden price increase” because in the future the customer will have to pay almost three euros more for the offer that they had previously received.

A few days ago, Amazon announced that it would place advertising in films and series “to a limited extent” starting next week. The company initially did not provide any further information on the length and frequency of the spots. If you don’t want advertising, you should pay 2.99 euros more per month. vzbv boss Ramona Pop demands that Prime users “continue to be entitled to the ad-free option for the previously contractually agreed amount”.

Amazon rejected the allegations. Amazon spokesman Michael Ostermeier told the specialist portal Meedia that all legal obligations had been met. “Prime Video customers were informed transparently and in accordance with legal regulations by email at the beginning of the year, and the price of the ad-free option was also announced as 2.99 euros.” Customers have “all options and can continue to use their Prime membership with limited advertising as before, switch to an ad-free version or end their membership at any time.”

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