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The legacy of César Alierta, the president who made Telefónica a giant


César Alierta, former president of Telefónica CRISTINA DE ROJAS, dies

The former president of Telefónica (2000-2016) piloted the evolution of the operator until it became an international giant, although that growth and the fact that it was based on heavy debt when money was cheap, constituted part of the current problems. of the operator.

The death, this Wednesday, of César Alierta, one of the most important Spanish company managers of recent decades, invites us to review the career full of chiaroscuro, of a unique and singular manager, who along with other great

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