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Companies explore AI without losing sight of responsibility

Companies are cautious in adopting artificial intelligence, although they agree that these tools will have a transformative impact on the world.

80% of the value obtained today from generative AI projects is provided by 5% of use cases, according to a report published by PwC . “We must carry out a complete analysis of each business case to ensure that it adds value to the company,” warned Armando Martínez Polo, partner responsible for the company’s Technology Consulting and AI , in the Expansión AI and new technologies . In this way, the PwC partner stressed that “it is necessary to raise the discourse and reflection on the impact of these projects on the organization.”

At a time of maximum expectation around this technology, “the main challenge right now is to identify priorities and start implementing projects so as not to lose the competitive advantages they can generate,” said Manuel Matos, CEO of Tokiota . In addition to pointing out that change management is a key aspect for these initiatives to be successful in organizations, Matos explained that “we see two specific areas in which the projects are focusing: the relationship with the client and the development and launch of new products”.

Priorities

“Artificial intelligence must focus on the company’s major priorities, on the strategic axes,” agreed Gonzalo Durbán, head of Data and Analytics at Almirall . In the case of the pharmaceutical company, he pointed out that there are three main pillars: its biological products for atopic dermatitis and psoriasis, innovation in R&D and cultural transformation. “We still don’t know how far this transformation will go, but not everything goes; there must be values and ethics,” he asserted.

A company that was born with this technology in its DNA is LuzIA , whose virtual assistant for WhatsApp is a pioneer in the use of artificial intelligence. “We believe that generative AI is still in its infancy and has a long way to go. We wanted it to be accessible to everyone and, precisely, this technology facilitates access to all the information in the world in a conversational way,” commented Álvaro Higes, CEO of the start up p. The company, which has succeeded big time in Latin America , believes that assistants like yours will transform the relationship between companies and their clients.

Along the same lines, Natalia Clavero, head of Data and Artificial Intelligence strategy at Minsait , separated the potential of this technology into three blocks: “First there is the assistant facet that helps you in your daily life as a citizen, employee or client; then its capacity for technological acceleration and, finally, its ability to increase efficiency and streamline repetitive tasks.” Among the challenges for organizations, Clavero stressed that “regulation does not affect all algorithms in the same way, so it is important to categorize the level of risk.”

In this sense, Álvaro de Nicolás, CEO of Zurich Digital Hubs , clarified that “we have focused on ensuring that we comply with current data legislation, while modifying our data governance to address challenges that will come in the future. “, such as the explainability of the algorithms. Although he acknowledged that “we are still learning to work with it,” De Nicolás concluded that “AI is an issue of people and change management.”

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